Why are 18-34 year olds the key demographic for Harry Potter?

This is according to the New Yorker, and I couldn’t agree more:

The eighteen-to-thirty-four age group is arguably one of the most discontent. Many of my friends and I have been in “real jobs” now for ten years, give or take, yet most of us still can’t quite believe it. Years after graduating from college, we’re still coming to terms with the fact that we sometimes wake up when it’s still dark out, pay our rent on time and in full, eat breakfast, take our Vitamin D, and make real efforts toward regular exercise. The mere fact that we’re actual real-life adults still eludes us a lot of the time, and can actually seem pretty funny. We started reading the “Harry Potter” series when we still had the pleasure of being somewhat carefree and ignorant; we weren’t yet the disillusioned, jaded youngish adults that we are now (although this is fun, in its own way). And so the “Harry Potter” movies are the ultimate form of escapism. Not only are they fantasy (a description that makes me cringe—I will not attend Comic-Con dressed as Hermione Granger, dammit!), but they, and their literary counterparts, have been that way since a time when our lives were somewhat fantastical, as well. Since then, cable bills and real obligations to other human beings have broken in. I don’t mean to say that “adult life” doesn’t have its upside—but it’s nice to have “Harry Potter” to fall back on.

Read more http://www.newyorker.com/online/blogs/books/2010/11/adult-education-at-hogwarts.html#ixzz169IQ2dKw



2 thoughts on “Why are 18-34 year olds the key demographic for Harry Potter?

  1. Pingback: Sunday Salon: November 28, 2010 | Paperback Fool

  2. Rowling has admitted to spending time in therapy before the success of the Potter series,
    living in poverty and recovering from a failed
    marriage. Rowling admits she could be writing the further wizarding
    adventures of ‘Harry Potter. A desperate bird that lives in perpetual passion, according to the Butcher in Carroll’s later poem The Hunting of the Snark.

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